Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

10 Tips for Driving Engagement on Your Social Media Posts

When you interact and have dialogue with the people you know and the people you want to know, your visibility, reach and...

How Job Seekers Should Decide What to Wear

You're heading to a job interview, career fair, coffee or networking meeting, the grocery store … Do you consider what you'll...

Job Seekers: What Do You Need, Want and Value?

Lida Citroen, Military.com's veteran employmen expert, details important things to consider before you begin your job search...

A soldier gets job application advice at a Hire Our Heroes veteran employment event. (Defense Department photo)

5 Reasons Why You Were Rejected for That Job

Lida Citroen, Military.com's veteran employment expert, details how to get over rejection during the job search process.

Veterans Affairs Secretary Bob McDonald says it's important for veterans to discover their passion and purpose in civilian life.

Why It's Critical for Transitioning Vets to Find Their Purpose First

Many of you have never taken the time to explore why you are here and how to maximize the value of your life outside of...

Business meeting between a team of professionals.

3 Steps to Consider Whether Entrepreneurship Is Right for You

Entrepreneurship represents taking charge of your future, control of your livelihood and directing your options.

Retired Aviation Boatswain’s Mate 2nd Class Luis Cervantes and Hospital Corpsman 2nd Class Donald “Don” Calero embrace after competing on day two of the Wheelchair Rugby preliminaries during the DoD Warrior Games Challenge 2023. (U.S. Navy/Mass Communication Specialist 1st Class Kegan E. Kay)

5 Tips for Making Friends in Your Post-Military Life

Before you write off this article as something unnecessary or silly, remember how important your friendships were in the...

Business people host a meeting at a table. (Stock photo)

How to Decode Civilian Language for a Successful Transition

Lida Citroen, Military.com's veteran employment expert, details how you can decode civilian language in the workplace.

Navy veteran Justin Nassiri is CEO of Storybox. (Photo courtesy of Justin Nassiri)

Here's How This Navy Midshipman Became a Successful Entrepreneur

Navy veteran Justin Nassiri is the chief executive officer at StoryBox and host of the popular podcast Beyond the Uniform.

College graduates at graduation ceremony.

6 Tips for Going Back to School After Transitioning

Many veterans go to college or university to complete or advance their education. This can be an excellent decision.

(U.S. Marine Corps/Lance Cpl. Erick J. Claros Villalta

What to Wear When You're Not Sure What to Wear

Many civilians struggle with what to wear to business-related functions, how to project their sense of style and what's...

5 Habits to Break Before You Leave the Military

As you transition out of uniform, it is important to recognize that some habits don't work well in the civilian workforce.

(Illustration by Naval Information Warfare Center Pacific)

The Pros and Cons of Using AI in Your Post-Military Job Search

It's all the buzz these days: Artificial intelligence (AI) tools that can make you sound more eloquent, can craft your resume...

Veteran Job Seekers: 'CYA' as You Position Yourself in the Civilian Workforce

As you move from the military into your next career in the civilian sector, knowing whom to position and promote yourself to...

(U.S. Air Force/Staff Sgt. Aaron J. Jenne)

Overcome the Awkwardness of Self-Promotion: Tips for Veterans

While civilians typically aren't boosting themselves up to be arrogant, obnoxious or to brag, it can seem that way to someone...

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